NEWMAP has a robust communication plan which has greatly increased the visibility of the project and made it a flagship project in Africa in less than 5 years of its conception. This comprehensive communication strategy has improved cooperation and increased understanding of project objectives /benefits among the 19 states project State Governments. This has greatly increased the buy-in towards ownership and sustainability:
Continuous awareness on safe environmental behaviours are regularly disseminated across various medium including the New Media. Over 286,000 inhabitants living in the shadows of the gully areas now better informed and willing to effect behavioural changes for sustainable environment.
The Project strategic communication factored the need for multimedia communication channels considering that there is need for different channels for different targeted audience.